How it works

From the interview to the first referral.

Seven steps. You do the first three once. Bruce does the rest, and checks with you before anything new goes out.

The steps

  1. You

    Interview Bruce

    Ask him what you would ask anyone you were about to hire.

  2. You

    Show him your book

    Your past clients, from a spreadsheet or a contact export.

  3. You

    Introduce him

    Nothing reaches a client until you introduce Bruce, from your own email, in your own words.

  4. Bruce

    He stays in touch

    About once a month per client, spread out, never in a batch. A heads up about their area, the anniversary of their move, a birthday. Each note has a reason, or it does not go.

  5. Bruce, with your yes

    The morning ask

    Most mornings he texts you one draft and who it is for. Reply YES and it goes. Reply NO and it skips today. To change the words, just tell Bruce and he will update it for you.

  6. Bruce

    He brings you the openings

    When a client mentions a move, a refinance, or a friend who needs an agent, Bruce does not handle it himself. He tells you what was said, so you can pick up the phone.

  7. Bruce, when you ask

    Reviews, in their words

    When it's time to ask for a review, Bruce makes it easy. He asks your clients a couple of thoughtful questions, helps turn their own words into a polished review, and makes it easy for them to share it and post.

What stays with you

Who he writes to

Only people you introduce. He never adds anyone himself.

What goes out

You see new notes before they send, and you can pause him any time.

Anything that needs a person

Plans, problems, questions he cannot answer. All of it comes to you.

What your clients see

Your clients meet Bruce as your AI assistant, introduced by you. He's friendly, helpful, and always available when they need something. Whether it's a recommendation, a question, or just staying in touch, Bruce makes sure they feel looked after.

Ready to interview him?

It takes about five minutes, and he's happy to answer any questions.