Frequently Asked Questions

To help build a better professional network for the four roles at the center of every home transaction: real estate, mortgage, title, and insurance. The market today rewards the loudest marketer over the best craftsman, and AI is making that gap wider every month. Even strong networks fade because the right people forget you when the next moment matters. Bruce makes your reputation precede you, so when the moment matters, the right people remember to call.

Bruce is becoming a Public Benefit Company. A PBC codifies a broader purpose in its corporate charter, alongside shareholder return. Anthropic did this for AI. Patagonia did it for the environment. We're doing it for the professional networks that move the world's largest personal transactions. Our public benefit purpose: to increase the integrity, accessibility, and accountability of professional relationships in industries where trust is the primary currency.

Three things. First, every credit on Bruce requires confirmation from both parties on the deal. Two licensed professionals put their name on the same record. No reviews anyone can write, no testimonials anyone can post. Second, your profile is verified against state regulatory databases (DRE, NMLS, NIPR) before you join, so the network is only real licensed pros. Third, your record belongs to you, not your brokerage or firm. Change companies, change markets, your verified track record follows you. LinkedIn and Google show who's loudest. Bruce shows who's actually done the work.

Bruce is the verified intro network where your reputation precedes you. For licensed real estate, mortgage, title, and insurance professionals, every intro you make and every deal you close gets credited by both parties. Verified, permanent, tied to your license. Over time those credits compound into a professional track record that's visible to your network, discoverable when someone searches for you on Google or asks an AI assistant, and portable across your entire career.

Bruce is built for licensed professionals in four categories: Real Estate, Mortgage, Title & Escrow, and Insurance. These are the professionals at the center of residential property transactions where trust drives every deal.

Apply directly through the signup flow, or join through an invitation from an existing member. Real estate, mortgage, and insurance professionals must hold an active individual license in their category, verified against public regulatory databases. Title Account Executives verify through a representation link on their title company's website (the company itself must be licensed). Either way, you're verified before you can access the network.

Yes — Bruce is free for verified licensed professionals, with no partner caps and no deal caps. Free includes unlimited intro logging, a public profile, Verified Volume tracking, the public leaderboard, local-market matching, and network warming for your top 3 partners. Pro plans expand your matching reach (statewide, then nationwide), unlock the Platinum badge, full network warming intelligence, leaderboard climb suggestions, AI coaching, and more. Founding members who join during early access lock in the lowest pricing we will ever offer.

Through voice conversations with Bruce. Instead of filling out static forms, you talk to Bruce about your practice, your specialties, and what makes you different. Your profile stays current because it is updated through real conversations, not a form you filled out once and forgot about.

No. Bruce is an AI assistant. When you call in, you are speaking with an AI, not a human. Calls are recorded and transcribed to build and update your profile. You consent to this when you sign up and provide your phone number.

When a deal closes, log the property address, closing date, closing dollar amount, and the other professional's name. If they are already on Bruce, it takes about 17 seconds. If they are not on Bruce yet, you can invite them and log the credit at the same time. The credit sits in pending state on your record until the other party confirms it. Once they confirm, it goes live on both profiles permanently and starts counting toward your Verified Volume. No client names are shared at any step.

Every credit on Bruce is attached to a residential property transaction: the address, the closing date, and the closing dollar amount. The closing dollar amount is the full market value of the property — land and building combined — the same number every professional on that deal logs, regardless of category.

For a purchase, that is the sale price. For a refinance, use the appraised value from the appraisal completed as part of the refi. For an insurance placement, use the property's market value at the time the policy took effect — for a recent purchase, the sale price; for an existing home, public records (county assessor or recent comps) are the best source.

Minimum deal value is $50,000.

You can invite them directly from Bruce. They receive a notification that you have logged an intro on their behalf, and the intro is recorded on their profile the moment they join. It is a reputation gift that gives them a reason to sign up.

You can still log the credit. It goes on your record in pending state and triggers a notification to the other party. If they're not yet on Bruce, the notification includes an invite. When they confirm the credit (after joining), it moves from pending to confirmed on both profiles and starts counting toward Verified Volume. The pending entry is part of the reputation gift: it shows them you've already credited them with the deal value, waiting for them to claim.

Milestones mark your place on the reputation ladder based on your Verified Volume, the total value of confirmed deals on your record. As your verified volume grows, you unlock milestone badges (Rookie, Pro, Silver, Gold, All-Star, MVP, Hall of Fame, Legend, Dynasty, Billion) that appear on your public profile and rank you against peers in your market.

Bruce listens across conversations and identifies professionals who would be strong intro partners based on your category, location, specialties, and track record. Free members are matched locally. Pro plans unlock statewide and nationwide matching.

A credit must be tied to a closed residential property transaction with a value of at least $50,000. Both professionals on the credit must be verified Bruce members in one of the four categories (active individual license for real estate, mortgage, and insurance; representation link verified against a licensed title company for Title Account Executives). Any two professionals on the deal can confirm it. Once two confirm, the credit goes live on both profiles.

Yes. A refinance is a new origination event with its own closing. Log it the same way as a purchase: property address, closing date, and the appraised value of the property from the refi appraisal — land and building combined. Ongoing payments on an existing loan are not a new transaction and do not count.

Annual renewals do not count — the original placement is already on the record. What counts: a new residential property policy placement (homeowners, dwelling). The credit value is the full market value of the property at the time the policy took effect — land and building combined. For a new purchase, use the sale price. For an existing home, public records (county assessor or recent comps) are the best source. Insurance agents don't always have this figure in their paperwork, but it is publicly available and worth looking up for consistency. Auto, life, and other lines are outside Bruce's scope.

After the deal closes. Any professional involved in the transaction can log it. You enter the property address, closing date, closing dollar amount, and the other professional's name. They receive a notification and confirm. Nothing counts toward your verified volume until the deal is confirmed by any two professionals on that transaction.

Your Verified Volume is the running total of all confirmed deals you have been a party to. Only deals confirmed by any two professionals count toward it. Your verified volume appears on your public profile, determines your Milestone tier, and ranks you against peers in your category and market. (Formally, this metric is called Gross Transaction Value, or GTV — you'll see that term inside the product.)

If you decline, the deal record is removed and the person who logged it is notified to reach out and discuss. The record won't appear on either profile. If you both agree it was a real deal, they can re-submit and you can confirm at that point.

Bruce detects potential duplicates. If you submit a credit that matches an existing record (same partner, property address, and closing date), you will be prompted to confirm whether it is the same deal or a different one. If it is the same deal, the original record is used. If it is a different deal, both records proceed independently.

Your profile is visible to everyone in the Bruce network and shows up when someone searches for you — on Google or asks an AI assistant. Other professionals and potential clients find you based on your verified track record, not paid ads.

DRE for real estate agents and brokers, NMLS for mortgage loan originators, NIPR NPN for insurance agents. For Title Account Executives, verification works through a representation link instead of an individual license. You provide a public URL on your title company's website that lists you as a representative, typically a team page, staff directory, or location/branch page. Bruce then confirms the title company itself is licensed. We don't accept LinkedIn or other self-managed profiles, because your company's own site is the canonical source of truth. Verification for all categories happens against public regulatory databases or company-published sources.

Yes. Voice calls with Bruce are recorded and transcribed to generate and update your profile. By providing your phone number during signup, you consent to recording. You can request deletion of your voice recordings at any time by contacting support@bruce.bot.

Bruce uses encryption in transit and at rest and never sells, rents, or licenses your data. We comply with CCPA/CPRA and GDPR. No client names are ever stored. The only structured inputs are deal value, closing date, property address, and parties. Voice calls are processed by our voice AI provider (VAPI) under strict data use restrictions. Bruce does not authorize use of your voice data to train third-party AI models.

Not unless your firm is on an Enterprise plan and you've joined under their seat. On Free, Pro, or Pro Max your account is fully yours. Bruce shares nothing with your employer. Even on Enterprise, the firm sees firm-level reporting and compliance audit logs, not the contents of your individual conversations or relationships. Your track record is portable. Change firms tomorrow and everything goes with you.

Yes. Voice recordings processed during onboarding may produce voice biometric identifiers used for identity matching on future calls. By consenting to voice onboarding, you consent to this. Bruce does not sell biometric data. You can request deletion of all voice recordings and biometric identifiers at any time by emailing support@bruce.bot, and they will be deleted from both Bruce's systems and our voice provider's systems.

Three things happen: (1) All voice recordings and biometric data are permanently deleted from Bruce and our voice provider. (2) Your name, email, license details, and profile are permanently deleted. (3) Confirmed deal records you share with partners are anonymized. Your name is replaced with "user removed" on their dashboards, but the transaction fact remains intact since the confirming professionals already verified it. Your verified volume, Milestones, and credit history are removed with your account.

No. To protect client privacy, deal records contain only structured fields: who was involved, property address, closing date, and deal value. There is no free-text notes field. This is intentional — it prevents any client-identifying information from entering the system.

Every tier gets unlimited partners — the network is uncapped at every level. The tiers differ on amplification: Free includes a public profile, intro logging, Verified Volume tracking, the public leaderboard, local-market matching, and network warming for your top 3 partners. Pro adds statewide matching, custom profile URL, profile theme, profile view analytics, and scheduling integration. Pro Max adds nationwide matching, the Platinum badge, full network warming intelligence (birthdays, anniversaries, reconnect nudges, smart timing), leaderboard climb suggestions, Ask Bruce AI coaching, and Verified Backgrounds. Enterprise is for firms and teams — it includes Pro Max for every seat plus multi-seat management, firm-level reporting, compliance audit logs, and dedicated onboarding.

The Platinum badge appears on your public Bruce profile, signaling to intro partners that you are a committed, verified professional. It is available on Pro Max and Enterprise plans and gives you enhanced visibility in matching and when professionals search for someone in your category.

Yes. Downgrading moves extra partners to your archived list. No data is lost. You can restore them anytime by upgrading again.

Yes. Enterprise is designed for exactly this. A managing broker, branch manager, or firm partner purchases seats for their agents or advisors. The firm gets aggregate reporting and compliance tools while each professional keeps their own profile and reputation.