The upside in your book
Your next $120,000 is already in your contacts.
I'm a
Real Estate
Mortgage
Insurance
Property Mgmt
Past clients you've served
past clients
Not sure? Estimate →
deals/yr ×
yrs =
120
use this
Your average commission per deal
$
Edit this. Commissions vary a lot by market.
Adjust the assumptions ↓
Deals/yr from a warm book1 in 10
Recoverable potential, not a current rate.
What you capture todayAlmost none
Already stay in touch? Set this higher.
How many renew today84%
The share of your book that renews each year. Industry average is about 84%.
How many you could keep89%
A healthy book renews 88–92%. Top agencies reach 93–96%.
New revenue, unlocked
+$120,000 / year
Recurring — you keep it every renewal cycle, not just once.
Where these numbers come from ↓
Your time, back
+200 hrs / year
What that touch work is by hand ↓
NAR 2025: 41% of an agent's business comes from current customers, 20% repeat and 21% referral. Best-in-class agents reach it by investing in keeping their customers warm.
Source →