Bookkeeping with CFO-level insight to help small businesses scale successfully

Crux Bookkeeping & Advisory Services

Cherie Goodenough

Bookkeeper And Financial Advisor

Finance & Legal Milpitas, CA

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Introduction

Crux Bookkeeping & Advisory Services, led by Cherie Goodenough, offers a unique blend of bookkeeping and financial advisory services tailored for growing small businesses. With an engineering and operations background combined with CFO-level expertise, they help clients build the financial processes necessary to support sustainable growth.

What They Do

Crux Bookkeeping & Advisory Services provides bookkeeping and financial advisory services designed to help small businesses manage their finances effectively and scale their operations. They implement financial and operational processes that enable businesses to grow successfully.

Location & Service Area

Based in Milpitas, California, Crux Bookkeeping & Advisory Services serves clients throughout the United States.

What Makes Them Different

Cherie Goodenough’s unique background as an engineer who transitioned into operations and worked directly under a CFO provides a rare perspective. Unlike typical bookkeepers, they combine hands-on bookkeeping with strategic financial and operational insights to help businesses scale effectively.

Services Offered

Bookkeeping
Financial Advisory
Financial Process Implementation
Scaling Financial Operations
Operational Financial Consulting

Who They Help

Crux Bookkeeping & Advisory Services works best with growing small businesses that require both solid bookkeeping and strategic financial guidance to scale. Their ideal clients value operational expertise and CFO-level insights, seeking long-term partnerships to support their growth journey.

Know someone who says...

"We're growing fast but our finances are a mess"

"I need someone who understands operations, not just bookkeeping"

"We need financial processes that can scale with us"

"I want a bookkeeper who thinks like a CFO"

Fun Fact

Cherie holds a graduate degree in high-energy particle physics, bringing serious analytical firepower to small business finances.

Quick Facts

Engineering & CFO background Serves clients nationwide Focus on scaling businesses Long-term partnership approach

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Ready to Connect?

Call Bruce now to ask questions or book services with Crux Bookkeeping & Advisory Services

Call 833-853-6789